Maybe it will get there, but I haven’t yet seen how it will be super easy to get an ISV to be successful.” But “Genie is almost a custom solution every time you implement it. “If they’re successful, there is something amazing there,” said Formstack CEO Chris Byers. Just an incredible opportunity to differentiate,” co-CEO Bret Taylor told Wall Street analysts at Dreamforce last month.īut amid a plethora of new marketplaces to align with and growing frustration from ISVs that are finding it difficult to stand out in Salesforce’s crowded ecosystem, Salesforce is at risk of eroding the important network at a critical time when investors are questioning the company’s future growth trajectory. I’ve talked to five ISVs already in the past 24 hours that are planning to build apps on Genie. “One of the important design details of Genie is we made it extensible by default. Now, as Salesforce looks to push Genie, a central repository for information from its own disparate systems and external sources like the internet, it will have to rely heavily on that robust community of app developers it spent the past two decades building. And while its prominence has faded as Salesforce has grown, participation in the AppExchange remains paramount for ISVs that want to tap into the customer base of one of enterprise software’s biggest names. Today it houses over 7,000 apps.ĪppExchange helped solidify Salesforce’s status as a leading provider of sales management software by extending the use of its products, ingraining the systems deeper into end users’ key business processes. For example, AppExchange, a third-party application marketplace where independent software vendors can sell the products they build that run complementary to Salesforce’s own products, was the first of its kind in the industry and even predates Apple’s signature app store. Salesforce’s partnership ecosystem has always played an important yet evolving role in the company’s growth. And now, armed with a fresh marketing message and a sparkly new product, Salesforce will need to prove to a still-skeptical community of third-party software vendors that the company’s prospects make it an attractive option around which to build a business. Salesforce has arguably done more to promote and establish the concept of software as a service than any other enterprise IT company, but it has never been able to go it alone.
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